You’re Not Short on Marketing. You’re Short on Conversions.
Most 3 to 10 location dental groups we talk to aren’t losing patients because of bad ads. They’re losing them after the ad works. Here’s what that’s actually costing you, and how we fix it.
$370
34%
$2,750
Here’s the Conversation We Have With Almost Every Dental Group We Meet.
You’re running Google Ads. You have a solid SEO foundation. Maybe you’re even happy with your agency. But new patient volume feels stuck, and nobody can tell you exactly why.
We can. At $370 per new patient acquisition, an $8K monthly marketing budget buys you roughly 22 new patients. That’s the ceiling. The only way through it is finding out how many patients you’re already attracting but losing before they ever book. For most groups, that number is significant, and it’s recoverable.
Your Campaign Launched. Your Provider Isn’t Credentialed Yet. — Every ad dollar spent driving patients to an uncredentialed provider is wasted. Standard enrollment takes 90 to 120 days. 60% of C-suite leaders say credentialing directly hurts revenue. Most agencies launch campaigns with no visibility into credentialing status.
annually for a 5-location dental group. These are recoverable dollars — not new spend required.
Sources: MGMA DataDive 2023; First Page Sage 2026; Dental Economics; Medallion Survey 2025; rater8 2025/2026
Your Agency’s Job Ends When the Lead Arrives. Ours Starts There.
We’re not a marketing agency that learned healthcare. We’re a healthcare operations company that built a growth practice on top of 15 years of RCM, credentialing, and patient access infrastructure. That’s a structural difference your current agency cannot replicate, no matter how good their creative is.
| Your Marketing Agency | Neolytix Growth Services |
|---|---|
| Runs ads and reports clicks | Campaigns tied to credentialing status |
| Cannot fix your phone answer rate | Owns the conversion: phone, scheduling, intake |
| Cannot audit payer directories | Audits and corrects payer directory listings |
| Does not reactivate dormant patients | Reactivates dormant patients at 5 to 25x lower cost |
| Sends a monthly report | Reports collected revenue, not clicks |
| Fragmented vendor bills | One team owns marketing and operations |
Six Integrated Capabilities. One Unified Outcome.
Each layer is designed to close a specific revenue leak. Together, they form a closed-loop growth system that no single agency can offer.
NGS Intelligence Dashboard
Unified attribution pulling from Google Search Console, GA4, Google Ads, and EMR data — so you see revenue collected, not just leads generated. HIPAA-compliant server-side tracking (CAPI, server-side GTM) replaces browser pixels that miss 30–40% of conversions.
Credentialing-Aware Campaign Management
Campaigns launch only when provider credentialing clears. New location or provider additions trigger automatic campaign sequencing — no more ad spend wasted on providers who can’t bill. Built on Neolytix’s 15-year credentialing infrastructure.
Payer Directory Audit & Correction
Systematic audit of all payer directory listings — NPI accuracy, panel status, contact information, accepting/not-accepting status. Ongoing correction workflow managed by the same team that handles credentialing. Not a one-time fix.
HIPAA-Compliant Server-Side Tracking
Browser-based pixels are becoming unreliable and non-compliant. NGS deploys server-side Google Tag Manager and Conversion API (CAPI) so your ad platforms receive accurate conversion signals — improving campaign optimization while maintaining patient data compliance.
Dormant Patient Reactivation Engine
Multi-touch SMS/email sequences targeting 12–18 month overdue patients. SMS open rates hit 98% — the highest-ROI reactivation channel available. Well-configured campaigns achieve 8–15% reactivation rates. For a 5-location group, that’s hundreds of zero-acquisition-cost visits per campaign cycle.
Reputation as a Closed-Loop System
Automated review generation at the point of discharge, response management, and reputation monitoring across Google, Healthgrades, and Zocdoc. A managed workflow that keeps your star rating above the 4.0 threshold 84% of patients require.
What This Looks Like for a Dental Group Your Size
Real numbers from a regional dental group that deployed the full NGS stack.
#1
3–4X
120–140
Practice Profile
$20–25 Cost Per Lead Sustained at Scale
Paid Spend Systematically Reduced as organic compounded
NGS Components Deployed
- Intelligence Dashboard + server-side tracking
- Credentialing-aware Google & Meta campaigns
- Payer directory audit (3 payers corrected)
- Dormant patient reactivation — SMS sequences
- Reputation management across all locations
What It Actually Looks Like to Work With Us
Week 1:
Growth Assessment Call
We start with a conversation, not a proposal. We want to understand your call answer rates, directory accuracy, credentialing pipeline, and dormant patient volume before we recommend anything. You’ll leave the assessment knowing exactly where your gaps are and what they’re costing you, whether you move forward with us or not.
Weeks 1 to 2:
Custom Growth Plan
Based on your operational data, we build a scoped engagement covering which NGS layers apply, expected impact per layer, and a sequenced deployment plan. No generic packages. The plan is built around your location count, payer mix, and growth objectives.
Weeks 2 to 4:
Operational Foundation
Before campaigns go live we complete credentialing verification, directory audits, server-side tracking deployment, and Intelligence Dashboard configuration. This is the step most agencies skip, and the reason most agency campaigns underperform.
Ongoing:
Growth Operations
Campaigns, reactivation cycles, reputation management, and monthly reporting against revenue collected, not impressions or clicks. Quarterly strategy reviews with your CEO or COO to align growth targets with operational capacity.
Find Out What Your Patient Panel Is Actually Worth
The growth assessment takes 15 minutes. We benchmark your five operational metrics against dental groups your size and show you the recoverable revenue figure before we ever propose a thing. No pitch. No obligation.
Direct contact · No obligation · Benchmarked to your market